Saint Johnsbury Buick GMC

Buick wanted the name of their new, smaller sedan to say it all. They also wanted it to lure new customers. As such, the Tri-Shield brand decided against an alpha-numeric designation, or even a storied moniker they might have used in the past.

Verano Marketing Manager, Jennifer Nardicchio, alleges the company "considered everything."¹ Part of the team responsible for choosing the name, she conceded it was no easy task and revealed the main criteria were easy pronunciation and proper brand representation. "We didn't want to just launch the car and have the name grow on it," ² she…

A new Buick Astra? Isn't that the car GM tried to bring stateside year and years ago?

GM did try to bring the Astra to America. Only for their first attempt, they tried to bring it under the Saturn badge. As you might remember, the initiative did not go according to plan. GM has, however, learned from their mistakes. Saint Johnsbury Buick GMC is confident their attempt to bring the Astra stateside under the Buick brand will be a greater success.

First of all, Opel's new Astra GTC hatch has just debuted across the pond. Not only is…