Why Buick Chose Verano as Name
Published Monday, 27 June, 2011 by Blog Admin. Categories: New Inventory, News.
Buick wanted the name of their new, smaller sedan to say it all. They also wanted it to lure new customers. As such, the Tri-Shield brand decided against an alpha-numeric designation, or even a storied moniker they might have used in the past.
Verano Marketing Manager, Jennifer Nardicchio, alleges the company "considered everything."1 Part of the team responsible for choosing the name, she conceded it was no easy task and revealed the main criteria were easy pronunciation and proper brand representation. "We didn't want to just launch the car and have the name grow on it," 2 she…